Fetchfest Tailgate Event

Ahead of the company’s highly anticipated 30-second Super Bowl spot, we faced a key challenge: how do we create a memorable, high-touch event that builds authentic relationships and drives revenue - while channeling the bold energy of a nationwide media blitz?

The goal: transform this moment into a face-to-face celebration that would excite agency partners, energize brand marketers, and reinforce the company’s growing momentum.

The Impact: 500 RSVPs from across the industry; 321 Attendees; ~1,000 contacts touched through digital and in-person outreach; Largest business-facing event to date