Fetchfest Tailgate Event
Ahead of the company’s highly anticipated 30-second Super Bowl spot, we faced a key challenge: how do we create a memorable, high-touch event that builds authentic relationships and drives revenue - while channeling the bold energy of a nationwide media blitz?
The goal: transform this moment into a face-to-face celebration that would excite agency partners, energize brand marketers, and reinforce the company’s growing momentum.

IMPACT
- 500 RSVPs from across the industry
- 321 Attendees
- ~1,000 contacts touched through digital and in-person outreach
- Largest business-facing event to date