The Wow Bao National Bao Eating Championship

An annual competition where contestants race to eat the most bao (steamed buns) in two minutes, with the grand prize of a year’s supply of free bao. Hosted by Wow Bao fast-casual restaurant chain specializing in bao, the event draws strong community engagement and brand visibility.

For the 10th anniversary, I led creative updates across event branding and marketing. My contributions included refreshing the event logo, designing merchandise, creating window clings for restaurant locations, developing social media assets, producing a promotional video, and designing various print materials to support awareness and participation.