Wow Bao Lunar New Year Campaign
For Lunar New Year 2023, I developed a festive campaign that honored tradition while bringing a playful, modern twist to engage guests. Inspired by the Year of the Rabbit, I created cohesive visuals across digital, packaging, and in-store promotions for Wow Bao, a fast-casual Asian restaurant chain known for its steamed bao buns.
Limited-Edition Milk Tea
Designed promotional assets for a Limited-Edition boba milk tea inspired by the nostalgic White Rabbit candy. The drink design highlighted creamy, playful visuals while tying into the holiday’s symbolic rabbit motif.
Bucket Hat Giveaway
Created graphics and supporting materials for a limited-edition branded bucket hat, extending the campaign identity into merchandise that connected with younger audiences.
Hongbao Envelope Coupons
Designed promotional coupons to go inside red envelope (hongbao) contained coupons to drive repeat store visits while honoring Lunar New Year traditions.
A-Frame Storefront Promotions
Produced A-frame signage to attract walk-in customers, integrating campaign colors, typography, and zodiac references to ensure consistency across physical touchpoints.